ThreeWay Product is a Woman Owned New York Based Multimedia and Production Company. We specialize in providing companies with the insight and tools they need to bring their brand to market. 

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Amanda B. Goodman  Owner & Chief Marketing Officer


Amanda B. Goodman is a widely recognized Filmmaker and Producer. She has worked in the TV and Film industry for over fifteen years including at Comedy Central's “Broad City,” Victoria’s Secret, MTV, The Kellogg Company and more. Her films, mostly in the horror genre, have screened in numerous festivals around the world.  As a Voice Artist, she's worked on projects ranging from commercial voice over to audiobook narration and more (Credits include American Express, MTV, Zales, Deadline and more!)

Her work has been featured in several publications including "Time Out New York," "The BORO" and "Digital Filmmaker Magazine." Her feature screenplay, “The Ansford Chiller,” is available on Amazon. Amanda, co-founder and Chief Marketing Officer of ThreeWay Product, is in charge of market research, design, audio and video production and communications at the company. amanda@threewayproduct.com

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Seth Panman Co-Founder & Chief Financial Officer


Seth Panman, with a diverse and varied background, is currently co-founder and Chief Financial Officer of ThreeWay Product. Before forming his own company, he trained and managed 45 sales reps for The New York Times. There he created an experiential marketing campaign that assisted in the transition from paper to digital. Later, he became VP of Sales for Healing Hyperbarics which acts as an umbrella company providing alternative products for the sports and medical industries. He was also responsible for securing both vendor and distributor agreements in the b2b and p2p space, as well as solidifying manufacturer/customer agreements. Seth has produced and directed numerous shorts, commercials and music videos, including the 2008  "Hillary In The House" music video which was featured on CBS and Tosh 2.0.  In 2011, he formed Four Breaths Productions, producing the feature film Night Sweats (starring John Wesley Shipp "The Flash," "Dawson's Creek"). At Threeway Product, Seth is in charge of business development. seth@threewayproduct.com

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